Anchor reaffirmed their commitment to supporting Sri Lankan cultural heritage and festivals through the unique initiative of refreshing thousands of performers and participants as part of their sponsorship of this year’s Kandy Esala Perahera.
Roshan De Silva, Director – Marketing, Fonterra Brands Sri Lanka said that recognising the hard work and effort expended by those who bring to life one of Sri Lanka’s grandest and most exciting festivals was the reason behind Anchor’s respectful contribution to this revered pageant for the second consecutive year.
“The Kandy Esala Perahera is a momentous cultural and spiritual event for all Sri Lankans, and as a company that has been close to Sri Lankans for over 35 years, it is a privilege for us at Anchor to have this opportunity to be a part of it. By being involved in our rich tradition of paying homage to a sacred place of worship, the Sri Dalada Maligawa, we at Anchor continue to encourage and inspire Sri Lankans to celebrate our vibrant cultural heritage,” said Mr. De Silva.
This year’s festival saw the participation of traditional dance troupes, officials of the Sri Dalada Maligawa (Temple of the Sacred Tooth Relic), and other supporting resources continuously performing for the entire length of the procession, which travels around the breadth of Kandy town. The hardworking performers range from the very young to seasoned veterans.
“In this context, it is important to recognize the dedicated efforts and commitment of every single performer and participant of the Esala Perahera. It was an honour for us to have the opportunity to provide them with the goodness of dairy nutrition by refreshing them with Anchor milk after the procession ended,” Mr. De Silva added.
“It’s one of the many ways in which Anchor hopes to make even a small difference in the lives of Sri Lankans by supporting and recognising our diverse, vibrant cultural traditions and