Fonterra’s Anchor brand has been voted by Sri Lankans as Hot Beverage Brand of the Year at the SLIM Nielsen People’s Awards 2015.
The Awards, which are held annually by the Sri Lanka Institute of Marketing (SLIM) and Nielsen Sri Lanka, provides the country’s largest public poll on its favourite brands and personalities.
The nominees and awardees are selected from nationwide face-to-face surveys conducted with people across the country over a five month period each year by Nielsen Sri Lanka – one of the largest information & research companies in the world.
“Winning this award is an honour for Anchor as it is our consumers themselves who have voted for the brand as their preferred choice”, said Roshan De Silva, Marketing Director for Fonterra Brands Sri Lanka.
He continued, “On behalf of the team at Fonterra Brands Sri Lanka, and the farmers who supply us, we would like to thank our Sri Lankan consumers who voted for us and who continue to support our products every day.”
Anchor has been providing dairy nutrition to Sri Lankans for more than 35 years and today the brand is the number one choice for mums looking to provide high quality nutrition for their families.
Today based on changing needs of Sri Lankan consumers, Anchor offers a wide range of dairy solutions, such as fresh milk, yoghurts, curd, butter and cream in addition to milk powder, allowing the brand to cater to a broad spectrum of customers – from mothers and children, to chefs and restaurants – across the country, establishing itself as a preferred dairy nutrition provider.
Fonterra is a dairy cooperative, owned by over 10,000 New Zealand farmers. Today the dairy cooperative operates in over 150 countries and has been providing high quality dairy nutrition to Sri Lanka for over 35 years through Anchor. Today, the company operates two manufacturing sites and employs around 750 staff.
Fonterra has been strongly committed to driving local dairy consumption throughout the years. The company sources over 8 million litres of milk every year from an extensive network of 4,000 local dairy farmers to produce Anchor Newdale fresh dairy products which includes UHT milk packets, set yoghurt, stirred yoghurt, curd and stirred fruit yoghurt.